“This season, we take a trip into the playful and positive world of our psychedelic experience. Spring/Summer 2011 takes street fashion to the next level, invoking a 1977 King’s Road punk rock aesthetic, with a classic menswear touch. Our graphics delve into a place of psychic reflection, where humanity contemplates both its mortality and the immortal earth energies. For SS11, we also introduce our new textile pattern, Sweet Leaf, which adds to the uniqueness and value of each piece.”
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